Your design system has tokens.
Where's the taste?

Intent This site converts strangers into first-class visitors by projecting earned authority and zero pretension. Every element says: serious instruction, welcoming room, no gimmicks. A parent scrolling at 10pm should feel safe booking their kid before the page finishes loading. Core Moves • 2px radius everywhere — Sharp corners signal discipline; this is a dojo, not a SaaS page, and the geometry should feel like the sport. • Jost 900 uppercase headers — Heavy compressed type announces authority without raising its voice. • DM Sans 300 body — Thin weight against heavy headers creates hierarchy through contrast alone, keeping the page breathable. • Red as accent, not wallpaper — #c8202a appears only where action lives; restraint keeps it from reading as aggression. • Credentials before copy — "Black Belt Since 2017," "IBJJF Registered" — numbers appear early because trust converts faster than adjectives. Constraints ✅ Off-white (#f7f5f2) canvas, never pure white — warm paper tone feels human, not clinical. ✅ One red element per viewport — multiple reds compete; single accent per section keeps the eye moving forward. ✅ Testimonials from real names only — anonymous praise is invisible; a name plus source is the minimum credibility unit. ❌ Never round corners above 2px — softness contradicts martial discipline and breaks the system. ❌ Never lead with pricing — trust-first funnel; cost belongs after the visitor decides they want to train. ❌ Never use stock photography — every image from this mat, these coaches, these students. Anti-Patterns • Gradient backgrounds — Flat color is the foundation; gradients introduce noise that competes with content hierarchy. • Animated stat counters — "15+ Years" doesn't need a counting animation; gimmicks cheapen numbers already impressive on their own. • Hamburger menu on desktop — Four nav items fit in a row; hiding them adds friction to a site that needs immediate navigability. • Hero carousel — One strong image with one strong line converts better than a slideshow that dilutes the first impression. • Exclamation marks in headlines — The tone is earned confidence; punctuation should match the composure of a black belt.